Earlier this week, I recorded a podcast with Linda Popky of L2M Associates (also an associate partner with Marketing Operations Partners), and the recording is now available. The podcast, Why Marketing Operations Matters, is part of Linda's Marketing Thought Leadership Podcast Series.
During the interview with Linda, I define Marketing Operations (MO) and discuss how it can add value to the Marketing function within organizations. Other areas we cover include how to know if your marketing organization is ready to invest in a dedicated MO function, how mature, sophisticated MO functions differ from younger MO functions in contributing to enterprise success, and what we can expect from MO in the near-future.
I'm in amazing company. Some of the other thought leaders Linda has interviewed for her podcast series include:
- Marketing ROI author Jim Lenskold of Lenskold Group,
- Million Dollar Consulting author Alan Weiss of Summit Consulting
- Preventing Strategic Gridlock author Pamela S. Harper of Business Advancement, Inc.
- Millennials Incorporated author Lisa Orrell of The Orrell Group
- The Age of Engage author Denise Shiffman of Venture Essentials
- The Key to Customer Strategy: The Rise of the Chief Customer Officer author Curtis Bingham of Predictive Consulting Group
- Marketing Campaign Development author Mike Gospe of KickStart Alliance (also an associate partner with Marketing Operations Partners)
Check out these other great podcasts on Linda's Marketing Thought Leadership podcast site, after you've listened to mine.
Gary
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