Best Practices in Marketing Ops Workshop on April 16

Fresh off my two-day Marketing Operations workshop in Hong Kong, I'm conducting a Best Practices in Marketing Operations workshop for the Silicon Valley Chapter of the American Marketing Association (SVAMA) on April 16 from 6-8 p.m. in Santa Clara at the University of Phoenix.

Here's a summary of the SVAMA workshop:

Discover Marketing Operations Benchmarking Study findings from 80+ CMOs, Marketing VPs and MO Directors

Receive guidance on how to apply study insights to support marketing performance management, integrated marketing and strategic management of marketing objectives
Hear case studies and lessons learned from a blue-ribbon expert panel of Marketing Operations leaders

CMOs are under the gun. Expectations for Marketing are accelerating. The call for accountability and ROI is deafening. Yet average CMO tenure is barely more than two years, less than half that of the average CEO. To address these challenges, increasingly more enterprises are turning to Marketing Operations (MO) to run Marketing like a fully accountable business. This session includes a presentation of findings and insights from a recent benchmarking study conducted by Marketing Operations Partners on how companies are leveraging MO to run the marketing function as a profit center and fully accountable business. Some of the key insights from the study include:

• How Marketing Operations as a formalized and focused discipline delivers greater accountability and strategic impact to company performance
• Why sales and stakeholder alignment, socialization and communication are of equal importance to automation, process, dashboards and scorecards
• Key drivers in the journey from inception to maturity in Marketing Operations best practices.
• The role of supportive culture, clear goals and executive sponsorship as key success factors for progress.

What you'll learn:

• Five common characteristics of best practice companies
• Five key focus areas to achieve marketing process excellence
• Three key strategies to achieve marketing execution excellence.
• A practical framework to get key Marketing Operations initiatives funded, supported and successfully launched.
• How to leverage Marketing Operations to deliver the promise of integrated, strategic and measurable marketing.

The session will conclude with a moderated blue ribbon panel of Marketing Operations leaders from leading Silicon Valley companies, who will share their experience and lessons learned.

Get more information or register for the event

Gary